About Simtech, A creativity software developer

We want to help people become more creative and productive so that they can thrive personally and professionally.

Our Main Product

SimTech MindMapper is a versatile and powerful mind mapping software that facilitates visual thinking to achieve creativity, efficiency, and productivity at work, home, and school. Software is developed by a talented team of creative and visual thinkers at SimTech Systems based in Seoul, South Korea.

Our Mission

Our mission is to develop high-value visual thinking software and learning curriculums to foster creative and logical thinking for personal and professional success. 

Some Facts

Our Story

Witnessing firsthand the benefits of the MindMapper, the in-house program was redeveloped as commercial product and was released to general public in 1997. Since then, it has sold over a million units over 80 different countries with customers ranging from multinational conglomerates and governments to educational institutions and militaries. To better serve our customers worldwide, SimTech USA, currently located in Irvine, California, was established in 2004.

MindMapper is unique in that the founder of the company is an expert visual mapper and the program was built to reflect the core benefits of not only the mind mapping but also the visual mapping to help users and companies become more productive and creative. In addition, it has introduced some of the key standards of mind mapping software today such as exporting to MS Office for sharing information, integrating Gantt chart for scheduling, online collaboration for working together, and powerful graphics editor for visual mapping.  Finally, it is the only visual mapping software to integrate a dashboard and a planner for efficient implementation. 


Dear Mind Mappers:

As I began reflecting on my 30-year career at SimTech, I decided that – because you have been a significant part of my journey and my successes – I wanted to share the milestones with you, both big and small, that led us here today.

In my twenties and thirties, I was fascinated by simulation. After leaving Korea to study in the United States, I went on to land a job in Silicon Valley. For my first project, I oversaw a production scheduling simulator for Motorola’s semiconductor factory. While I was fortunate to have been involved in many exciting simulation projects in the years that followed, the most valuable lessons I learned actually came from observing the methods and working assumptions of America’s top engineers.

When I returned to Seoul, South Korea, in my early thirties to establish a simulation company, I ended up leading over 120 simulation projects both domestically and abroad in the automotive, electronics, and semiconductor fields. On a particularly memorable day back in 1993, a question came into my mind that I couldn’t put to rest, namely: “Why isn’t there a program that helps people to clear up their disorganized ideas?” Although it was innocent enough on the surface, this question ended up changing my entire career trajectory, my fate.

Just four years later, after I released Thinkwise in Korea (MindMapper is the brand marketed outside of Korea), I met with Tony Buzan – the inventor of mind mapping. Following our discussion, I sought out a gap in the market and ended up filling it by developing the world’s first feature that could convert mind maps into MS Word documents. After a highly successful presentation at the COMDEX in 2001, my work began to attract global attention. Fast forward to 2010, MindMapper had developed the world’s first mind map-based collaboration and, in 2015, we went on to launch a project quotient concept that linked maps and planners.

I am pleased to share that we have never stopped evolving, growing, and improving as a company. In fact, we have rolled out new products every five years on average and, true to form, are scheduled to debut our next one later this year.

Just a few years ago, a futurist predicted that 50% of Korea’s workforce would be freelancers by 2050. Although nobody can fully predict the future, in my view, if you have to plant an apple tree today that will bear fruit tomorrow, the wisest investment you can make is in education. The best way for all of us to meet the future demands of our complex lives is to refine our digital competencies and give our minds the tools they need to think clearly, communicate, manage, and learn.

With that being said, I would like to extend a sincere “thank you” to our colleagues, shareholders, and users for all your support and encouragement over the years.


Young G Chung

Contact Us

SimTech USA

530 Technology Drive Suite 100 
Irvine, CA 92618
Tel: (949) 486-4125

Hours: M-F 9:00 AM – 5:00 PM PST

Please note that email or the contact form is the best way to reach us.

If you are faced with technical difficulties or have any questions, please let us know.

We will get back to you within 24 hours of receiving the email.


Please get in touch with us for any questions related to sales, accounts, and payments.


If you wish to become a partner or a reseller, please get in touch.


We are always striving to improve our product and the information on our website. If you have any suggestions on improvement, please send an email to support@mindmapper.com

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