Brainstorm - Attribute Listing

Brainstorming Made Easy: The Attribute Listing Technique

Coming up with new ideas can be tough. That’s why brainstorming is such an important tool for anyone in the creative field. Brainstorming allows you to explore many different ideas at once and find the best one for the task at hand. There are many different brainstorming techniques, but one of the most effective is attribute listing. Keep reading to learn more about this technique and how you can use it to come up with your next big idea.

What Is Attribute Listing?

Attribute listing is a brainstorming technique in which you take a given object or concept and list as many attributes or characteristics of that object as possible. For example, if you were brainstorming ideas for a new type of car, you might list attributes like “fast,” “fuel-efficient,” “luxurious,” or “affordable.” Once you have a good list of attributes, you can start to think about how those attributes could be combined to create new and innovative ideas.

How to Use Attribute Listing

The great thing about attribute listing is that it can be used for almost any type of problem or challenge. Whether you’re trying to come up with a new product idea, marketing campaign, or even just a new way to do something, attribute listing can help you get the ball rolling. To use this technique, simply follow these steps:

1. Identify the object or concept you want to brainstorm ideas for. This could be anything from a new type of shoe to a new way to package your product.

2. Make a list of attributes or characteristics for that object or concept. Try to be as specific and detailed as possible.

3. Once you have your list of attributes, start thinking about how they could be combined to create new and innovative ideas. For example, if one of your attributes is “affordable,” how could you combine that with another attribute like “luxurious” to create an affordable luxury car?

4. Continue brainstorming until you have a long list of potential ideas. Then, you can start narrowing down the list to find the best option for your needs.

5. If you’re having trouble coming up with attributes for your object or concept, try looking at similar objects or concepts and seeing what attributes they have. This can help jumpstart your brainstorming process.

7. Remember that there are no wrong answers when it comes to brainstorming. The goal is simply to generate as many ideas as possible so that you can find the best solution for your challenge.


Attribute listing is a simple but effective brainstorming technique that can be used for almost any type of problem or challenge. By taking an object or concept and listing its attributes, you can open up your mind to new and innovative ways of combining those attributes to create something truly unique. So next time you’re stuck on how to solve a problem, give attribute listing a try—you might just surprise yourself with the results! You can also easily use this technique with a built-in MindMapper ideation template. Try it for free for 30 days.

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